
Essentials
At a Glance
Plant Type
Shrub
Height
36 inches
Width
42 inches
Light
Full Sun
Zones
5, 6, 7, 8, 9
Water
Low
Humidity
Adaptable
Lifespan
10-20 years
Native To
Cultivated origin
Toxicity
Non-toxic
The Story
Plant Bio
Buddleia, or butterfly bush, are fast-growing shrubs renowned for their long, fragrant flower spikes that are highly attractive to butterflies and other pollinators. 'Purple Haze' is a unique Lo & Behold series cultivar with a low, spreading, groundcover-like habit. Its fragrant, deep purple flower spikes grow horizontally, creating a carpet of color. It is non-invasive.
Bloom Period:
Uses & Benefits:
Marketplace
Where to Buy
Shipping costs Year-round shipping Free shipping
Planting
How to Grow
- Choose a location that receives at least 6 hours of direct sun
- Ensure the soil is very well-drained; amend if necessary
- Dig a hole as deep and twice as wide as the pot
- Place the plant in the hole, with the crown level with the soil
- Backfill the hole and water in well to remove air pockets
- Avoid heavy mulching, especially around the crown
Pro Tip
Plant in average to poor soil. Rich soil can lead to lush foliage growth with fewer flowers.
Keep It Thriving
Care Guide
Do
- Provide full sun for maximum flowering.
- Allow soil to dry out between waterings.
- Prune back hard in early spring to promote vigorous growth and flowering.
Don't
- Do not plant in wet, poorly drained soil.
- Avoid fertilizing, as it can reduce flower production.
- Do not prune in the fall, as this can encourage tender new growth that gets damaged by winter cold.
Seasonal Care Calendar
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pest Check | ||||||||||||
| Prune |
Watch Out For
Pests & Diseases
Common Pests
Common Diseases
In the Garden
Landscape Uses & Companions
Landscape Uses
Companion Plants
Multiply
Propagation Methods
Good to Know
Common Questions
Butterfly Bush questions
What zones can Butterfly Bush grow in?
Butterfly Bush is hardy in USDA Zones 5–9. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.
Is Butterfly Bush deer resistant?
Yes — Butterfly Bush is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.
When does Butterfly Bush bloom?
Butterfly Bush typically blooms in mid-summer through early fall. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.
Does Butterfly Bush need full sun?
Butterfly Bush does best in full sun (6+ hours).
Is Butterfly Bush drought tolerant?
Yes — once established (usually after the first full season), Butterfly Bush handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.
More Buddleia to compare

Pugster Pink Butterfly Bush
Buddleia davidii 'Pugster Pinker'

Grand Cascade Butterfly Bush
Buddleia davidii 'Grand Cascade'

Butterfly Bush Purple Prince
Buddleia davidii 'Purple Prince'

Honeycomb Butterfly Bush
Buddleia davidii 'Honeycomb'

Pugster Blue Butterfly Bush
Buddleia davidii 'Pugster Blue'

Butterfly Bush Attraction
Buddleia davidii 'Attraction'
