shrub

Pink Rice Flower

Pimelea ferruginea

The Story

Plant Bio

Pimelea ferruginea is a compact, densely branched evergreen shrub native to the coastal areas of Western Australia. It features small, glossy, deep green leaves arranged in four tightly packed ranks along the stems, topped by dense, hemispherical pink flower clusters from spring through summer.

The species is highly adapted to coastal conditions, demonstrating excellent tolerance to salt spray and sandy soils. Its distinctive leaf arrangement and neat, rounded habit make it a highly structured addition to mild-climate gardens.

Uses & Benefits:

Ornamental UsesProduces a neat, rounded mound of glossy foliage topped by vibrant pink flower clusters.
Practical UsesHighly tolerant of salt spray and wind, making it an excellent choice for stabilizing coastal garden borders.
Ecological BenefitsAttracts generalist insect pollinators to the garden during its long spring and summer bloom.

Essentials

At a Glance

Plant Type

Shrub

Height

39"

Width

79"

Light

Full Sun, Partial Sun

Zones

9, 10

Water

Low to Medium

Humidity

Low

Lifespan

Short-lived shrub

Native To

Western Australia

Toxicity

Toxic to livestock

Bloom period

Spring – Summer

J
F
M
A
M
J
J
A
S
O
N
D

In flower about 6 months of the year

Planting

How to Grow

  1. Select a planting site in full sun to partial shade with sandy, rocky, or exceptionally well-draining soil.
  2. Dig a hole twice as wide as the root ball but no deeper, ensuring the crown sits slightly above the surrounding soil level to prevent water pooling.
  3. Water moderately during the establishment phase, allowing the soil to dry out slightly between waterings.
  4. Apply a light layer of organic mulch around the base, keeping it clear of the main stem to avoid rot.

Pro Tip

Never cut back into old, leafless wood, as it lacks latent buds and will experience severe dieback; instead, lightly trim immediately after flowering to maintain a dense shape.

Keep It Thriving

Care Guide

Do

  • Plant in sandy or rocky soils with exemplary drainage.
  • Trim lightly immediately after the spring bloom flush.
  • Protect from hard frosts below 25 degrees Fahrenheit.

Don't

  • Do not plant in heavy clay or poorly draining soils.
  • Do not prune hard into old, brown, leafless wood.
  • Do not apply heavy or high-phosphorus synthetic fertilizers.

Seasonal Care Calendar

TaskJanFebMarAprMayJunJulAugSepOctNovDec
Fertilize
Pest Check
Prune
Winter Prep

Watch Out For

Pests & Diseases

Common Pests

Common Diseases

In the Garden

Landscape Uses & Companions

Landscape Uses

Coastal GardenRock GardenContainer SpecimenBorder Edging

Multiply

Propagation Methods

Good to Know

Common Questions

Pink Rice Flower questions

What zones can Pink Rice Flower grow in?

Pink Rice Flower is hardy in USDA Zones 9–10. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.

When does Pink Rice Flower bloom?

Pink Rice Flower typically blooms in spring through summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.

Does Pink Rice Flower need full sun?

Pink Rice Flower does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.

Is Pink Rice Flower drought tolerant?

Yes — once established (usually after the first full season), Pink Rice Flower handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.

Keep exploring

Explore the genus

Hardy in your zone?

Grow Pink Rice Flower with confidence

See it in a design of your actual yard, get zone-matched care reminders, and track it season by season in your garden journal.