The Story
Plant Bio
Iresine herbstii, bloodleaf or beefsteak plant, is a short-lived tender perennial from South and Central America, reaching two to five feet where it is hardy and rather less as an annual. It is grown entirely for its foliage: rounded leaves in deep beetroot red with bright pink or crimson veining, on stems of the same colour. The flowers are insignificant.
The leaf colour is the whole point and it depends on light, deepening in sun and washing out to a muddy bronze in shade. Pinch the growing tips regularly, because an unpinched plant runs up into a few bare-based stems, and take cuttings in late summer if you want the same colouring the following year.
Uses & Benefits:
Essentials
At a Glance
Plant Type
Perennial
Height
30 inches
Width
18 inches
Light
Full Sun, Partial Sun
Zones
10
Water
Medium
Humidity
Average to high
Lifespan
Perennial, usually grown as an annual
Native To
Brazil, Ecuador, Honduras, Nicaragua and Peru
Toxicity
Non-toxic
Planting
How to Grow
- Plant out after the last frost, or pot for indoor growing.
- Site in full sun to part shade for the strongest colour.
- Use moist, well-drained soil or a soil-based compost.
- Keep the compost evenly moist through the season.
- Pinch growing tips regularly to build a bushy plant.
- Take cuttings in late summer to overwinter.
Pro Tip
Colour intensity tracks light directly; a plant that has gone dull and bronze needs a brighter position, not more feed.
Keep It Thriving
Care Guide
Do
- Give it good light for the deepest leaf colour ☀️
- Pinch the tips regularly ✂️
- Keep the compost evenly moist 💧
- Take cuttings before frost 🌱
Don't
- Grow it in deep shade and expect strong colour ❌
- Plant it out before the last frost ❌
- Let it run up into bare leggy stems ❌
Seasonal Care Calendar
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pinch | ||||||||||||
| Propagate |
Watch Out For
Pests & Diseases
Common Pests
Common Diseases
In the Garden
Landscape Uses & Companions
Landscape Uses
Multiply
Propagation Methods
Good to Know
Common Questions
Bloodleaf questions
What zones can Bloodleaf grow in?
Bloodleaf is hardy in USDA Zone 10. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.
Is Bloodleaf deer resistant?
Not reliably. Deer may browse Bloodleaf, especially tender spring growth — plan on repellents or fencing where pressure is high.
When does Bloodleaf bloom?
Bloodleaf typically blooms in late summer; flowers insignificant through late summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.
Does Bloodleaf need full sun?
Bloodleaf does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.
More Iresine to compare
Keep exploring
Explore the genus
Hardy in your zone?
Grow Bloodleaf with confidence
See it in a design of your actual yard, get zone-matched care reminders, and track it season by season in your garden journal.

