perennial

Hoary Vervain

Verbena stricta

Not currently listed at our partner nurseries.

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Essentials

At a Glance

Plant Type

Perennial

Height

36 inches

Width

18 inches

Light

Full Sun

Zones

4, 5, 6, 7, 8

Water

Moderate, drought tolerant once established

Humidity

Average garden humidity

Lifespan

Perennial

Native To

North America

Toxicity

Non-toxic to humans and pets

The Story

Plant Bio

Verbena stricta, commonly known as upright vervain, is a perennial herb with a sprawling or upright growth habit, featuring narrow, lance-shaped leaves and clusters of small, vibrant purple flowers that attract pollinators. This species is prized for its drought tolerance and ability to thrive in poor soils, making it a resilient choice for naturalistic gardens and pollinator-friendly landscapes.

Bloom Period:

EarlyLate

Uses & Benefits:

Provides vibrant purple blooms mid-summer, attracting pollinators like bees and butterflies.

Drought tolerant, requires minimal watering once established.

Supports local insect populations and enhances biodiversity.

Marketplace

Where to Buy

We couldn't find this plant listed online right now.

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Planting

How to Grow

Tuck seeds into moist soil in early spring.
Water regularly until established, about 6 weeks.
Place in full sun for best flowering.
Maintain moderate watering during dry spells.
Prune lightly after flowering to encourage new growth.
Divide every 2-3 years in early spring for propagation.

Pro Tip

Ensure well-draining soil and full sun for optimal growth.

Keep It Thriving

Care Guide

Do

Water deeply once a week during dry periods 🌱
Prune after flowering to promote bushiness
Apply a balanced fertilizer in spring

Don't

Overwater to prevent root rot ❌
Avoid heavy fertilization which can reduce flowering
Do not cut back in late fall

Seasonal Care Calendar

Task	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Deadhead
Divide
Plant
Spring Cleanup

Watch Out For

Pests & Diseases

Common Pests

Common Diseases

In the Garden

Landscape Uses & Companions

Landscape Uses

Silver-foliaged borderWildflower meadow accent

Companion Plants

Lavender Salvia Echinacea Coreopsis Yarrow

Multiply

Propagation Methods

Good to Know

Common Questions

Hoary Vervain questions

What zones can Hoary Vervain grow in?

Hoary Vervain is hardy in USDA Zones 4–8. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.

Is Hoary Vervain deer resistant?

Yes — Hoary Vervain is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.

When does Hoary Vervain bloom?

Hoary Vervain typically blooms in mid-summer through late summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.

Does Hoary Vervain need full sun?

Hoary Vervain does best in full sun (6+ hours).

Is Hoary Vervain drought tolerant?

Yes — once established (usually after the first full season), Hoary Vervain handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.