Profusion Bodinier Beautyberry
Callicarpa bodinieri 'Profusion'
Essentials
At a Glance
Plant Type
Shrub
Height
96 inches
Width
96 inches
Light
Full Sun, Partial Sun
Zones
5, 6, 7, 8
Water
Medium
Humidity
Average
Lifespan
Medium-lived deciduous shrub
Native To
China
Toxicity
Berries are mildly toxic if ingested in quantity.
The Story
Plant Bio
Callicarpa bodinieri is a deciduous shrub native to China, grown for its spectacular display of autumn berries. It has an arching, open habit with lance-shaped, dark green leaves. 'Profusion' is an award-winning cultivar renowned for its dense clusters of vibrant, violet-purple berries that are produced reliably on young plants. Unlike some species, it is self-fertile, ensuring a good fruit set.
Bloom Period:
Uses & Benefits:
Marketplace
Where to Buy
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Planting
How to Grow
- Plant in spring or fall in a location with full sun for best fruiting.
- Choose a site with average, well-drained soil.
- Dig a hole twice as wide as the root ball.
- Set the plant in the hole at the same depth it was in the container.
- Backfill with soil and water thoroughly.
- Mulch around the base to keep the soil evenly moist.
Pro Tip
Prune it back hard in late winter. It flowers and fruits on new wood, so this ensures the best berry display.
Keep It Thriving
Care Guide
Do
- Provide full sun for the most prolific berry production.
- Water regularly during dry periods, especially in the first year.
- Prune annually in late winter or early spring.
- Plant in groups of three or more for a truly spectacular fall show.
Don't
- Do not plant in heavy, waterlogged soil.
- Avoid high-nitrogen fertilizers, which can promote leaves at the expense of flowers.
- Do not prune after new growth begins in spring, or you will remove flower buds.
- Don't worry if it dies back to the ground in the coldest parts of its range; it will regrow from the roots.
Seasonal Care Calendar
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fertilize | ||||||||||||
| Mulch | ||||||||||||
| Prune |
Watch Out For
Pests & Diseases
Common Pests
Common Diseases
In the Garden
Landscape Uses & Companions
Landscape Uses
Companion Plants
Multiply
Propagation Methods
Good to Know
Common Questions
Profusion Bodinier Beautyberry questions
What zones can Profusion Bodinier Beautyberry grow in?
Profusion Bodinier Beautyberry is hardy in USDA Zones 5–8. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.
Is Profusion Bodinier Beautyberry deer resistant?
Yes — Profusion Bodinier Beautyberry is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.
When does Profusion Bodinier Beautyberry bloom?
Profusion Bodinier Beautyberry typically blooms in mid-summer through late summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.
Does Profusion Bodinier Beautyberry need full sun?
Profusion Bodinier Beautyberry does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.
Is Profusion Bodinier Beautyberry drought tolerant?
Yes — once established (usually after the first full season), Profusion Bodinier Beautyberry handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.
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