Species

Echinacea purpureaPurple Coneflower

150 other cultivars

perennialN. America Native

'Razzmatazz' Coneflower

Echinacea purpurea 'Razzmatazz'

The Story

Plant Bio

An upright, clump-forming perennial with sturdy stems bearing large, aromatic, lance-shaped, dark green leaves. It is a member of the coneflower genus, known for its hardiness and long bloom season.

The first fully double coneflower, 'Razzmatazz' features large, fragrant, pom-pom-like flowers, 3-4 inches across, with a mix of magenta and rose-pink ray and disc florets. It lacks the traditional spiny central cone of the species.

Uses & Benefits:

Vivid purple flowers attract pollinators, adding lively color to gardens.

Drought tolerant and low-maintenance, ideal for sustainable landscapes.

Supports bees, butterflies, and hummingbirds, promoting biodiversity.

SpeciesEchinacea purpureaPurple Coneflower

Essentials

At a Glance

Plant Type

Perennial

Height

32 inches

Width

24 inches

Light

Full Sun, Partial Sun

Zones

4, 5, 6, 7, 8, 9

Water

Dry to medium

Humidity

Average

Lifespan

Perennial

Native To

Central and Eastern North America

Toxicity

Non-toxic to humans and pets

Planting

How to Grow

Tuck seeds or divisions into well-draining soil in spring.
Water regularly until established, about 2 weeks.
Mist cuttings if propagating via softwood cuttings during early summer.
Apply a balanced fertilizer in spring for optimal growth.
Deadhead spent flowers to encourage more blooms.
Divide clumps every 3-4 years in early spring or fall.

Pro Tip

Ensure well-draining soil and full sun for best flowering performance.

Keep It Thriving

Care Guide

Do

Water deeply during dry spells ☀️
Deadhead to prolong bloom period 🌸
Apply mulch to retain moisture and suppress weeds
Divide in early spring or fall for vigorous growth

Don't

Overwater to prevent root rot ❌
Allow soil to become waterlogged ❌
Use high-nitrogen fertilizers which encourage foliage over flowers
Neglect deadheading or dividing

Seasonal Care Calendar

Task	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Deadhead
Divide
Fertilize
Harvest
Spring Cleanup

Watch Out For

Pests & Diseases

Common Pests

Common Diseases

In the Garden

Landscape Uses & Companions

Landscape Uses

Vivid perennial borderPollinator-friendly flower bedWildflower meadow accent

Companion Plants

Black-eyed Susan Lavender Echinacea Coreopsis Salvia

Multiply

Propagation Methods

Good to Know

Common Questions

'Razzmatazz' Coneflower questions

What zones can 'Razzmatazz' Coneflower grow in?

'Razzmatazz' Coneflower is hardy in USDA Zones 4–9. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.

Is 'Razzmatazz' Coneflower deer resistant?

Yes — 'Razzmatazz' Coneflower is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.

When does 'Razzmatazz' Coneflower bloom?

'Razzmatazz' Coneflower typically blooms in mid-summer to early fall through late summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.

Does 'Razzmatazz' Coneflower need full sun?

'Razzmatazz' Coneflower does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.

Is 'Razzmatazz' Coneflower drought tolerant?

Yes — once established (usually after the first full season), 'Razzmatazz' Coneflower handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.