'The Price is White' Coneflower
Echinacea purpurea 'The Price is White'
Essentials
At a Glance
Plant Type
Perennial
Height
24 inches
Width
18 inches
Light
Full Sun, Partial Sun
Zones
4, 5, 6, 7, 8
Water
Moderate, drought-tolerant once established
Humidity
Prefers dry to moderate humidity
Lifespan
Perennial
Native To
North America
Toxicity
Non-toxic to humans and pets
The Story
Plant Bio
Echinacea purpurea 'The Price is White' is a perennial herbaceous plant with daisy-like white flowers featuring a prominent central cone and deeply lobed, green foliage, attracting pollinators throughout the summer. This cultivar is distinguished by its pure white flowers that provide an elegant contrast in perennial borders and are highly attractive to butterflies and bees, offering a refined aesthetic.
Bloom Period:
Uses & Benefits:
Marketplace
Where to Buy
Shipping costs Year-round shipping Free shipping
Planting
How to Grow
- Tuck seeds 1/4 inch deep in well-drained soil.
- Water regularly until seedlings establish, about 6 weeks.
- Choose a sunny spot with good air circulation.
- Mulch to retain soil moisture and suppress weeds.
- Divide clumps every 3-4 years in early spring.
- Deadhead spent flowers to promote continuous blooming.
Pro Tip
Plant in full sun with well-draining soil for best results.
Keep It Thriving
Care Guide
Do
- Water deeply during dry spells 🌱
- Deadhead to encourage more blooms
- Divide every few years to maintain vigor
- Apply a balanced fertilizer in spring
Don't
- Avoid overwatering to prevent root rot ❌
- Don’t fertilize with high nitrogen in late season
- Refrain from heavy pruning in fall
- Don’t plant in overly shaded areas
Seasonal Care Calendar
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deadhead | ||||||||||||
| Divide | ||||||||||||
| Spring Cleanup |
Watch Out For
Pests & Diseases
Common Pests
Common Diseases
In the Garden
Landscape Uses & Companions
Landscape Uses
Companion Plants
Multiply
Propagation Methods
Good to Know
Common Questions
'The Price is White' Coneflower questions
What zones can 'The Price is White' Coneflower grow in?
'The Price is White' Coneflower is hardy in USDA Zones 4–8. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.
Is 'The Price is White' Coneflower deer resistant?
Yes — 'The Price is White' Coneflower is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.
When does 'The Price is White' Coneflower bloom?
'The Price is White' Coneflower typically blooms in mid-summer through late summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.
Does 'The Price is White' Coneflower need full sun?
'The Price is White' Coneflower does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.
Is 'The Price is White' Coneflower drought tolerant?
Yes — once established (usually after the first full season), 'The Price is White' Coneflower handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.
More Echinacea to compare
Cheyenne Spirit Coneflower
Echinacea purpurea 'Cheyenne Spirit'
Butterfly Kisses Coneflower
Echinacea purpurea 'Butterfly Kisses'
Purple Coneflower Rainbow
Echinacea purpurea 'Rainbow'
Cheyenne Spirit Coneflower
Echinacea purpurea 'Cheyenne Spirit Mix'
Purple Coneflower
Echinacea purpurea
Purple Coneflower
Echinacea purpurea 'Primadonna Deep Rose'
Keep exploring
Explore the genus
Collections featuring this plant
Hardy in your zone?
Grow 'The Price is White' Coneflower with confidence
See it in a design of your actual yard, get zone-matched care reminders, and track it season by season in your garden journal.
