The Story
Plant Bio
Evergreen shrubs in the witch hazel family, known for their colorful foliage and unique, fringe-like flowers that appear in late winter and spring. They have an elegant, arching habit.
Ever Red ('Hines Purpleleaf') is celebrated for having the truest, most vibrant red flowers of any loropetalum. It also holds its deep burgundy foliage color year-round, resisting the tendency to fade to green in summer heat.
Uses & Benefits:
Essentials
At a Glance
Plant Type
Shrub
Height
72 inches
Width
72 inches
Light
Full Sun, Partial Sun
Zones
7, 8, 9
Water
Medium
Humidity
Average
Lifespan
Long-lived shrub
Native To
China, Japan
Toxicity
Non-toxic
Bloom period
Late winter – Mid-spring
In flower about 3 months of the year
Planting
How to Grow
- Select a site with at least 6 hours of sun and well-drained soil.
- Amend soil with compost to improve structure and fertility.
- Dig a hole twice as wide as the root ball.
- Set the plant so the top of the root ball is slightly above soil level.
- Backfill with amended soil and water deeply.
- Mulch to conserve moisture, keeping it away from the trunk.
Pro Tip
Plant in full sun for the deepest, most consistent foliage color and the heaviest flower production.
Keep It Thriving
Care Guide
Do
- Provide regular water until the plant is well-established.
- Prune after the spring bloom to encourage bushiness and more flowers.
- Test soil pH if leaves turn yellow; they prefer acidic conditions.
- Enjoy its deer-resistant qualities.
Don't
- Do not plant in heavy, wet clay soil without amending for drainage.
- Avoid deep shade, which leads to poor color and sparse flowering.
- Don't prune late in the season, as this can remove developing flower buds.
- Do not let the plant dry out completely during hot summer months.
Seasonal Care Calendar
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fertilize | ||||||||||||
| Mulch | ||||||||||||
| Plant | ||||||||||||
| Prune |
Watch Out For
Pests & Diseases
Common Pests
Common Diseases
In the Garden
Landscape Uses & Companions
Landscape Uses
Companion Plants
Multiply
Propagation Methods
Good to Know
Common Questions
Hines Purpleleaf Ever Red Fringe Flower questions
What zones can Hines Purpleleaf Ever Red Fringe Flower grow in?
Hines Purpleleaf Ever Red Fringe Flower is hardy in USDA Zones 7–9. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.
Is Hines Purpleleaf Ever Red Fringe Flower deer resistant?
Yes — Hines Purpleleaf Ever Red Fringe Flower is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.
When does Hines Purpleleaf Ever Red Fringe Flower bloom?
Hines Purpleleaf Ever Red Fringe Flower typically blooms in late winter through mid-spring. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.
Does Hines Purpleleaf Ever Red Fringe Flower need full sun?
Hines Purpleleaf Ever Red Fringe Flower does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.
More Loropetalum to compare

Crimson Fire Fringe Flower
Loropetalum chinense 'Crimson Fire'

Jazz Hands Mini Chinese Fringe Flower
Loropetalum chinense 'Jazz Hands Mini'

Purple Daydream Chinese Fringe-Flower
Loropetalum chinense 'Purple Daydream Dwarf'

Emerald Snow Loropetalum
Loropetalum chinense 'Emerald Snow'

Purple Pixie Fringe Flower
Loropetalum chinense 'Purple Pixie'

Purple Daydream Chinese Fringe Flower
Loropetalum chinense 'Purple Daydream'
Keep exploring
Explore the genus
Collections featuring this plant
Hardy in your zone?
Grow Hines Purpleleaf Ever Red Fringe Flower with confidence
See it in a design of your actual yard, get zone-matched care reminders, and track it season by season in your garden journal.



















