The Story
Plant Bio
Eremophila latrobei is an erect, highly branched Australian shrub with rough branches covered in persistent leaf bases and prominent tubercles. The narrow, linear leaves are alternately arranged, and the plant produces solitary, tubular red to purplish-red flowers with protruding stamens from winter through early summer.
This species is highly adapted to arid environments, featuring minutely pubescent to tomentose foliage that helps conserve moisture. Certain inland populations contain toxic compounds, earning it the regional name of Georgina poison bush due to its impact on grazing livestock.
Uses & Benefits:
Essentials
At a Glance
Plant Type
Shrub
Height
157"
Light
Full Sun
Zones
8, 9, 10
Water
Low
Humidity
Low
Lifespan
Long-lived
Native To
Australia
Toxicity
Toxic to livestock
Bloom period
Winter – Early summer
In flower about 7 months of the year
Planting
How to Grow
- Select a planting site in full sun with exceptional drainage, such as a raised bed, rockery, or sandy loam slope.
- Plant during the warmer months, ensuring the crown sits slightly above the surrounding soil level to prevent water pooling around the stem.
- Water sparingly during establishment, then transition to a minimal watering schedule, allowing the soil to dry out completely between applications.
- Apply a very light layer of organic mulch around the base, keeping it clear of the main stem to avoid collar rot.
Pro Tip
Pruning must be light and confined to the tips immediately after flowering; cutting back into old, leafless wood prevents the plant from shooting and can kill the branch.
Keep It Thriving
Care Guide
Do
- Provide full sun and sharp, rapid drainage to prevent root rot.
- Prune lightly after flowering to maintain a compact, bushy habit.
- Protect grey-foliaged forms from severe frost events.
Don't
- Do not prune hard into old, bare wood as it will fail to regenerate.
- Do not overwater or plant in heavy, poorly drained clay soils.
- Do not apply heavy fertilizers, especially those high in phosphorus.
Seasonal Care Calendar
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fertilize | ||||||||||||
| Pest Check | ||||||||||||
| Prune | ||||||||||||
| Winter Prep |
Watch Out For
Pests & Diseases
Common Pests
Common Diseases
In the Garden
Landscape Uses & Companions
Landscape Uses
Companion Plants
Multiply
Propagation Methods
Good to Know
Common Questions
Crimson Turkey Bush questions
What zones can Crimson Turkey Bush grow in?
Crimson Turkey Bush is hardy in USDA Zones 8–10. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.
Is Crimson Turkey Bush deer resistant?
Not reliably. Deer may browse Crimson Turkey Bush, especially tender spring growth — plan on repellents or fencing where pressure is high.
When does Crimson Turkey Bush bloom?
Crimson Turkey Bush typically blooms in winter through early summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.
Does Crimson Turkey Bush need full sun?
Crimson Turkey Bush does best in full sun (6+ hours).
Is Crimson Turkey Bush drought tolerant?
Yes — once established (usually after the first full season), Crimson Turkey Bush handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.
More Eremophila to compare

Emu Bush
Eremophila glabra 'Kalbarri Carpet'

Common Emu Bush
Eremophila glabra

Pink Emu Bush
Eremophila laanii

Twin-leaf Emu Bush
Eremophila oppositifolia

Blue Bells Emu Bush
Eremophila hygrophana 'Blue Bells'

Desert Fuchsia
Eremophila macdonnellii
Keep exploring
Explore the genus
Hardy in your zone?
Grow Crimson Turkey Bush with confidence
See it in a design of your actual yard, get zone-matched care reminders, and track it season by season in your garden journal.
