Species

Buddleja davidiiButterfly Bush

58 other cultivars

shrub RHS Award

White Profusion Butterfly Bush

Buddleja davidii 'White Profusion'

$45.00

The Story

Plant Bio

Buddleia davidii is a fast-growing, deciduous shrub with long, arching stems and a profusion of flowers that are highly attractive to pollinators. It blooms on new wood, making it responsive to hard pruning.

'White Profusion' is renowned for its large, dense, honey-scented panicles of pure white flowers, which can reach up to 12 inches long. It is a vigorous grower with a graceful, fountain-like habit.

Uses & Benefits:

Valued for its long season of bloom, 'White Profusion' provides elegant, fragrant flowers from summer to frost, creating a stunning focal point or backdrop in the garden.

Its fast growth rate makes it an excellent choice for quickly filling in new garden beds or creating a seasonal screen. The flowers are superb for cutting.

As its common name suggests, it is a magnet for butterflies, bees, hummingbirds, and other pollinators, providing a vital nectar source during the summer months.

SpeciesBuddleja davidiiButterfly Bush

Essentials

At a Glance

Plant Type

Shrub

Height

108 inches

Width

84 inches

Light

Full Sun

Zones

5, 6, 7, 8, 9

Water

Low to moderate

Humidity

Adaptable

Lifespan

10-20 years

Native To

China and Japan

Toxicity

Mildly toxic if ingested

Bloom period

Mid-summer – Early fall

In flower about 3 months of the year

Marketplace

Where to Buy

Sooner Plant Farm

1+ Gal Pot

In Stock$45.00

Shipping costs Year-round shipping Free shipping

Planting

How to Grow

Choose a location with at least six hours of direct sun daily.
Ensure the soil is well-drained; amend with compost if needed.
Dig a hole twice the width of the container.
Place the plant in the hole, with the crown level with the soil.
Backfill the hole with soil and water thoroughly to settle.
Water regularly during the first season to establish a deep root system.

Pro Tip

Prune back hard in late winter to encourage vigorous new growth and abundant flowers, as it blooms on new wood.

Keep It Thriving

Care Guide

Do

Provide full sun for the best flower production.
Deadhead spent blooms regularly to promote continuous flowering.
Prune hard in late winter or early spring.
Allow soil to dry out slightly between waterings once established.

Don't

Do not plant in wet, poorly drained soil.
Avoid heavy fertilization, which can lead to weak growth.
Don't forget to check if it's considered invasive in your region.
Do not prune in the fall, as this can stimulate new growth.

Seasonal Care Calendar

Task	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Deadhead
Pest Check
Prune

Watch Out For

Pests & Diseases

Common Pests

Common Diseases

In the Garden

Landscape Uses & Companions

Landscape Uses

Pollinator garden centerpieceFragrant mixed border anchorFast-growing privacy screen

Companion Plants

Echinacea purpurea Rudbeckia fulgida Salvia nemorosa 'Caradonna'Pennisetum alopecuroides Liatris spicata

Multiply

Propagation Methods

Good to Know

Common Questions

White Profusion Butterfly Bush questions

What zones can White Profusion Butterfly Bush grow in?

White Profusion Butterfly Bush is hardy in USDA Zones 5–9. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.

Is White Profusion Butterfly Bush deer resistant?

Yes — White Profusion Butterfly Bush is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.

When does White Profusion Butterfly Bush bloom?

White Profusion Butterfly Bush typically blooms in mid-summer through early fall. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.

Does White Profusion Butterfly Bush need full sun?

White Profusion Butterfly Bush does best in full sun (6+ hours).

Is White Profusion Butterfly Bush drought tolerant?

Yes — once established (usually after the first full season), White Profusion Butterfly Bush handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.