The Story
Plant Bio
Echinacea purpurea, or purple coneflower, is a beloved North American prairie native, celebrated for its large, daisy-like flowers with drooping petals and a prominent central cone.
PowWow® Wild Berry ('PAS702918') is an award-winning cultivar known for its compact, heavily-branched habit and its intensely saturated, non-fading deep magenta-rose flowers. It also blooms prolifically in its first year from seed.
Uses & Benefits:
Essentials
At a Glance
Plant Type
Perennial
Height
20 inches
Width
16 inches
Light
Full Sun, Partial Sun
Zones
4, 5, 6, 7, 8, 9
Water
Low to moderate
Humidity
Adaptable
Lifespan
Short-lived perennial
Native To
Central to Southeastern US
Toxicity
Non-toxic
Bloom period
Early summer – Early fall
In flower about 4 months of the year
Marketplace
Where to Buy
Shipping costs Year-round shipping Free shipping
Planting
How to Grow
- Select a location with full sun and well-drained soil.
- Dig a hole slightly larger than the plant's container.
- Gently remove the plant and loosen the root ball.
- Place it in the hole so the crown is at soil level.
- Backfill with soil and water thoroughly.
- Water regularly until established, then only during dry spells.
Pro Tip
Avoid rich soils and excessive fertilizer, which can lead to floppy stems and fewer flowers; this prairie native thrives on a bit of neglect.
Keep It Thriving
Care Guide
Do
- Provide at least 6 hours of direct sun for best flowering.
- Leave seed heads on in the fall to provide food for finches.
- Deadhead during the summer to promote more blooms.
- Amend heavy clay soil with compost to improve drainage.
Don't
- Do not overwater; coneflowers are prone to root rot in wet soil.
- Avoid mulching heavily right up to the crown, especially in winter.
- Don't plant in deep shade, as it will lead to weak stems and poor flowering.
- Avoid excessive fertilization.
Seasonal Care Calendar
| Task | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Deadhead | ||||||||||||
| Divide | ||||||||||||
| Plant | ||||||||||||
| Spring Cleanup |
Watch Out For
Pests & Diseases
Common Pests
Common Diseases
In the Garden
Landscape Uses & Companions
Landscape Uses
Multiply
Propagation Methods
Good to Know
Common Questions
PowWow Wild Berry Coneflower questions
What zones can PowWow Wild Berry Coneflower grow in?
PowWow Wild Berry Coneflower is hardy in USDA Zones 4–9. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.
Is PowWow Wild Berry Coneflower deer resistant?
Yes — PowWow Wild Berry Coneflower is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.
When does PowWow Wild Berry Coneflower bloom?
PowWow Wild Berry Coneflower typically blooms in early summer through early fall. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.
Does PowWow Wild Berry Coneflower need full sun?
PowWow Wild Berry Coneflower does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.
Is PowWow Wild Berry Coneflower drought tolerant?
Yes — once established (usually after the first full season), PowWow Wild Berry Coneflower handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.
More Echinacea to compare
Cheyenne Spirit Coneflower
Echinacea purpurea 'Cheyenne Spirit'
Purple Coneflower Rainbow
Echinacea purpurea 'Rainbow'
Butterfly Kisses Coneflower
Echinacea purpurea 'Butterfly Kisses'
Purple Coneflower
Echinacea purpurea
Primadonna Deep Rose Coneflower
Echinacea purpurea 'Primadonna Deep Rose'
Double Delight Coneflower
Echinacea purpurea 'Double Delight'
Keep exploring
Explore the genus
Grow PowWow Wild Berry Coneflower with confidence
See it in a design of your actual yard, get zone-matched care reminders, and track it season by season in your garden journal.