Species

151 other cultivars

perennialN. America Native

Now Cheesier Coneflower

The Story

Plant Bio

Echinacea purpurea 'Now Cheesier' is a perennial herbaceous plant with daisy-like flowers featuring a prominent central cone and vibrant purple petals, complemented by dark green, lance-shaped foliage.

This cultivar is distinguished by its larger, more prolific flowers with a slightly lighter purple hue, and its enhanced cold tolerance, making it suitable for a range of garden conditions.

Uses & Benefits:

Vibrant purple blooms make striking garden borders and cut flowers.

Drought-tolerant, low-maintenance perennial ideal for sustainable gardens.

Attracts pollinators like bees and butterflies, supporting local ecosystems.

SpeciesEchinacea purpureaPurple Coneflower

Essentials

At a Glance

Plant Type

Perennial

Height

24 inches

Width

18 inches

Light

Full Sun, Partial Sun

Zones

4, 5, 6, 7, 8, 9

Water

Moderate

Humidity

Average

Lifespan

Perennial

Native To

North America

Toxicity

Non-toxic to humans and pets

Bloom period

Mid-summer – Late summer

In flower about 2 months of the year

Planting

How to Grow

Tuck seeds into well-draining soil in early spring.
Water regularly until established, about 2 weeks.
Place in full sun for best flowering.
Fertilize with balanced fertilizer in spring.
Divide clumps every 3 years in early spring or fall.
Deadhead spent flowers for prolonged bloom.

Pro Tip

Ensure well-draining soil and full sun for optimal growth.

Keep It Thriving

Care Guide

Do

Water deeply during dry spells 🌱
Deadhead to encourage continuous flowering
Divide every 3 years for vigor
Mulch to retain moisture

Don't

Overwater to prevent root rot ❌
Allow soil to stay waterlogged
Use heavy fertilization in late fall
Ignore pests that appear

Seasonal Care Calendar

Task	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Deadhead
Divide
Spring Cleanup

Watch Out For

Pests & Diseases

Common Pests

Common Diseases

In the Garden

Landscape Uses & Companions

Landscape Uses

Vivid purple borderWildflower meadow accentDrought-tolerant garden feature

Companion Plants

Black-eyed Susan Lavender CoreopsisRussian Sage Sedum

Multiply

Propagation Methods

Good to Know

Common Questions

Now Cheesier Coneflower questions

What zones can Now Cheesier Coneflower grow in?

Now Cheesier Coneflower is hardy in USDA Zones 4–9. Inside that range it survives winter in the ground; outside it, grow it as an annual or a container plant you protect.

Is Now Cheesier Coneflower deer resistant?

Yes — Now Cheesier Coneflower is rated deer-resistant. Deer typically pass it over, though extreme hunger can override any plant's defenses.

When does Now Cheesier Coneflower bloom?

Now Cheesier Coneflower typically blooms in mid-summer through late summer. Exact timing shifts a week or two with your zone — Sow's bloom calendar maps it to your garden.

Does Now Cheesier Coneflower need full sun?

Now Cheesier Coneflower does best in full sun to part shade. In hot climates, afternoon shade keeps blooms fresher longer.

Is Now Cheesier Coneflower drought tolerant?

Yes — once established (usually after the first full season), Now Cheesier Coneflower handles dry spells with minimal watering. Water deeply its first year to build the root system that makes that possible.